As I mentioned in one of my previous posts, it’s pretty scary going it alone. Half of the battle is making the leap, the other half is trying to find your wings on the way down. However, the amount of positive encouragement I’ve received has been truly amazing. So, I thought I’d share the love, and with it the story of another brave free-ranger, my good friend Georgina Agutter, who’s recently set up her own floristry business Rose & Wolf. Here’s a little Q&A with Georgina and a few snaps of some of her beautiful bespoke floral creations. You can keep an eye on what she’s up to here. And I suggest you do — she’s destined for great things!
How did Rose & Wolf come about? I suppose the underlying idea for Rose & Wolf was born out of an overwhelming desire to create something I could call my own. I spent 6 years sitting behind a desk working for various media agencies, and, whilst it wasn’t all bad, it left me with a lack of fulfillment and desperate desire for autonomy.
Why floristry? I just had this gut feeling that a career as a florist would present me with the kind of work I was craving. I have always loved flowers – I mean, who doesn’t? The variety of beautiful colours, forms and textures never cease to amaze me, and the instant joy that they bring is ever-inspiring.
How did you get started? I started by working weekends at a local florist; I had very little experience, but a lot of determination. It’s not glamorous work (I’ve said goodbye to nice nails forever) and it can be quite tough at times (early starts and cold winter days), but from the moment I started I was hooked. I knew it was what I wanted to do.
When did you decide to go it alone? After working in various florists around London, gathering as much experience and knowledge as possible, I decided it was time to set up my own business. Rose & Wolf is a bespoke, studio-based florist in Balham, South West London. We use the freshest seasonal flowers available and offer up our services for weddings, events, hen parties and contracts in and around the capital.
How would you sum up Rose & Wolf’s style? It’s very much about free-flowing, romantic design. I’ve always believed that flowers look best when they are presented in a way that is sympathetic to their form and how they grow naturally.
What do you like best about your work? Weddings are probably my favorite. It’s incredibly rewarding to have the opportunity to add a little magic to a couple’s big day, and a real honor to be involved in such a special event. If I can continue to do that for a living, I’ll be one happy girl.
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